The SUBWAY® brand announced today a range of activities aimed at driving traffic into stores during the Q1 period.
6th January sees the return of the popular Big Beef & Chorizo Melt to SUBWAY® stores. Featuring a juicy beef patty topped with spicy Chorizo slices and melted cheese, the Big Beef & Chorizo Melt will be part of the popular SUBWAY £3 LUNCH™ offer.
The new menu addition will be supported by a heavy weight, mobile led cross-channel campaign, featuring a new 20 second TV advert, on screen from 6th January. The comprehensive mobile campaign will involve targeted adverts that take into account proximity to the store and user behaviour, to determine how regularly they eat ‘food on the go’. From January until March, the SUBWAY® brand will also take over the 11am spot on Newslink radio, resulting in huge exposure across all commercial radio stations. A robust outdoor campaign, national press and video on demand support will also bolster the activity.
To support the new premium offer – Steak & Cheese Sub and Steak & Bacon Melt – from the 6th January the SUBWAY® brand will also offer customers the chance to win free Subs or Salads for a year, in an exciting new competition. Customers will be entered into a prize draw when they spend £4 or more in-store, and scan their SUBCARD® or SUBCARD® app. The competition runs from 6th January until 2nd February 2016 and the lucky winners be will announced through the duration of the campaign.
Commenting on the activity and launch of the competition, Roger Cusa, Head of Marketing for the SUBWAY® brand in UK and Ireland, said: “For us, Quarter 1 is all about getting customers excited about the SUBWAY® brand with tasty new menu items and rewarding promotions. We know customers look for variety, quality and value when it comes to lunch choices – which is why the well-loved Big Beef & Chorizo Melt is back on the menu, as well as our new Premium Subs. This aligns with our call for customers to ‘stay picky’ when choosing their favourite Subs on-the-go. Our SUBCARD® competition will reward loyal, existing customers and will be supported by a comprehensive social media campaign.”