Specialist buy-to-let business Platinum Property Partners (PPP) has been awarded the 2015 Franchise Marketing Award for Best PR Campaign.
Announced earlier today at the British and International Franchise Exhibition at Olympia London, PPP was selected for its innovative approach to launching its first national PR campaign. Since May 2014, PPP has featured in several leading UK newspapers and magazines including the Daily Telegraph, Sunday Times, Wall Street Journal and Independent on Sunday. PPP were also featured in a Dispatches documentary investigating the consequences of rapid house price rises for both buyers and sellers. To date, the campaign has generated more than £600,000 worth of media coverage and positioned the company as a thought-leader in the buy-to-let sector.
Paul Watson, Investment Director at PPP, collected the award and the judging panel concluded: “The clever use of independent research in this PR campaign together with the engagement of national newspapers created interesting press releases and a lot of publicity.”
Tina Flower, Head of Marketing Manager at PPP said: “Marketing plays a key role in the success and growth of any franchise and it’s been a year of many new endeavours for PPP – not just in terms of business development and diversification, but also the exploration and implementation of new marketing strategies.
“This was our first venture into national PR and we are delighted to be recognised for such a hugely successful campaign. As well as positioning us as a thought-leader in the industry, it has also enabled us to better understand the challenges faced by landlords in the wider buy-to-let market which in turn helps to influence our strategy for the coming year.”
Now in their tenth year, the Franchise Marketing Awards recognise the industry’s most innovative and effective marketing campaigns.
Judged by an independent panel of experts including Cathryn Hayes of the British Franchise Association (bfa) and Mark Scott, Director of Franchise Development at Natwest/RBS, the FMAs reward organisations that have raised their public awareness and, as a result, have achieved sustainable growth.