Pinot’s Palette, which has used its cutting edge technology to become the fastest-growing paint and sip chain in North America, is launching the industry’s most innovative online customer rewards program called Pinot Perks.
Developed in-house by the Pinot’s Palette technology team, Pinot Perks is designed to elevate the upscale paint and sip experience by utilizing some of the most sophisticated proprietary technology behind the scenes. The first brand to launch an online shopping component for paint and sip, the omni-channel retailer is taking a smart-technology approach for those guests who frequent its studios the most.
In addition, Pinot Perks is expected to enhance the bottom line for franchise owners, driving sales, rewarding loyalty and acknowledging the repeat business that the brand drives.
“Our brand has seen consistent and steady growth since we began franchising in 2010. This year our projects are laser focused on the customer so we can bring utmost value to our franchise partners,” said Co-Founder and CEO Craig Ceccanti. “Based on our market research, we anticipate Pinot Perks to increase system-wide sales 5-8 percent.”
Pinot Perks allows guests to sign up online or in the studio and soon be on their way to Club Level, Collector Level and Connoisseur Level, “collecting corks” towards free studio classes, priority seating, swag and more. Membership features extend to shopping in-studio or online, attending an event and inviting others to join the program. Additionally, the perks are not solely driven by the number of visits, but also by the size of purchases at Pinot’s Palette. Rewards can be used towards free studio classes, priority seating, swag and more.
“More than two years of research went into creating our Pinot Perks program,” said Ceccanti. “We wanted to offer a meaningful rewards program for our loyal studio guests with the ease of their smartphone or computer. The automatic tracking allows our franchise owners to follow everything, deliver a superior experience, and forecast business without any additional work. And as we learn more about guest behavior, we will be able to serve their needs and exceed their expectations. Our customers will help us elevate their experience.”
Coming off a record year of franchise growth and expanding the network to 172 studios to-date, the popularity of Pinot’s Palette continues to reach record levels. The company projects to add another 75 studios and 800 jobs system-wide in 2016.