One year ago, Forbes called paint and sip chains like Pinot’s Palette one of the hottest industries for growth in 2015. Then Pinot’s Palette proved it.
Celebrating a record year of franchise expansion, the fastest-growing paint and sip chain in North America added 59 new studios to the map, finishing the year with 156 locations open or in development and a 70% increase in system-wide gross sales. Development included entry into Alabama, Minnesota, and North Carolina for a total of 34 states across the Pinot’s Palette chain, alongside the brand’s first-ever international agreement for Canada.
“It was a historic year for Pinot’s Palette that exceeded our expectations and has positioned us for another amazing year ahead,” said President and Co-Founder Charles Willis. “We continue to add to our incredible group of franchisees who represent the premium paint and sip experience that is taking the world by storm.”
Guests showed their loyalty to the chain in growing numbers as well throughout 2015. Pinot’s Palette and its “Paint. Sip. Have Fun.” motto surpassed more than one million reservations. And the organization followed that up with a record number of gift card sales during the holiday season.
As business grew, so did the honors and awards. Pinot’s Palette was named to Entrepreneur’s Top New Franchises, Fastest-Growing Franchises, and Top Service Franchises lists for 2015. And Franchise Business Review ranked the business the #1 franchise for veterans as well as the #1 paint and sip franchise overall for franchisee satisfaction. Co-founders Craig Ceccanti, Charles Willis and Beth Willis were also named to the LSU 100, honoring top businesses founded or run by graduates of Louisiana State University.
With the accolades mounting, the company is already focused on 2016, moving to expanded office space at Pinot’s Palette headquarters in Houston, and targeting another 75 studios to add to the network.