Leading pizza franchise, Papa John’s, has announced franchisee, Umar Malik, has opened two new franchised Papa John’s in Newport and Neath. Umar who joined Papa John’s last year, also runs two other stores in Swansea and plans to open four more outlets within the next two years.
“Our Swansea stores have been particularly popular!” confirms Umar Malik. “However, residents from near-by Neath and also Newport wanted a slice of the action! Potential customers were phoning and emailing us to ask when we would deliver a store in their town! The Papa John’s concept of ‘Better Ingredients, Better Pizza’ really is tempting taste buds and launching to this amount of enthusiasm for our top quality pizza is exciting!
“The incentive scheme currently run by Papa John’s for franchisees which offers hot deals on equipment plus some reduced franchisee fees has been really helpful to get us up and running,” explains Umar. “It gives us the freedom to invest the funds saved into marketing to ensure our newest store openings ‘go down well’!
“We have a marketing strategy for each Papa John’s franchise we run,” continues Umar. “This involves leafleting, wobble boards and special pizza promotions. However, Papa John’s recent national TV advertising campaign has also helped when it comes to topping those sales.”
Umar Malik has recruited new managers to run the Neath Papa Johns and the Newport store. The two new outlets have also created around 30 further jobs for local residents.