High five hat-trick for homecare franchisor

Homecare franchisor Home Instead Senior Care has received a 5 Star rating for the 3rd year running in Smith & Henderson’s annual Franchisee Satisfaction survey.

With over 900 franchisors in the UK – 5 Star Franchisee Satisfaction from the independent market research company helps stellar franchisors stand out from the competition.

The Home Instead Senior Care franchise celebrates its 10th anniversary in the UK this month. The homecare franchisor has 170 passionate franchisees in the field united in the brand’s mission to change the face of ageing.

Thanks to its franchisees, the caring entrepreneuers who deliver the brand’s relationship-led homecare in their territories, the franchisor has brought home the highest rating possible in the survey securing the 5 Star rating in 2013, 2014 and 2015.

Home Instead Senior Care provides non-medical homecare to older people helping them to live happily and healthily in the comfort and familiarity of their own homes as long as possible. Homecare visits last a minimum of one hour with Home Instead – to give time for dignified care to be given. 

And clients and CAREGivers are matched based on personal interests backgrounds and hobbies to create bonds of friendship that are the foundation of the franchisor’s relationship-led care approach.

This year’s Smith & Henderson survey was completed by 95% of Home Instead’s franchisees – demonstrating its business owners’ engagement in the research with 2015 headline findings including:

•    99% of franchisees believe the services they provide are better than the competition
•    94% of franchise owners believe the brand helps them differentiate themselves in the market place
•    92% of franchisees believe the franchisor’s leadership has a clear vision for the future 

Home Instead Senior Care could not deliver its mission and the dignified, relationship-led homecare that it believes in without the commitment of its franchisees. Measuring their satisfaction is, therefore, a critical part of the brand’s franchise model.

Franchisee satisfaction is measured against the following criteria: Training and Support, The Franchise System, Culture and Relationships, Value and Rewards, Leadership and Stewardship and General Satisfaction. 

The results provide robust feedback that the brand uses to base planning for future initiatives and on which to further improve and evolve its services for its franchisees. Participation means that the brand can benchmark against other care companies and other franchisors, to take a holistic view of its proposition against the franchise landscape in the UK.

Ruth Brown, Head of Franchise Development at Home Instead Senior Care, said: “A 5 Star hat-trick is an endorsement of our franchise model from the people who operate it, who are the best placed to give our brand its most persuasive testimonial as a business opportunity. We have 150 carefully mapped territories available and are looking for caring entrepreneurs to franchise with our brand and become a part of our mission to change the face of ageing.”

Steven Frost, CEO at Smith & Henderson, said: “Our 5 Star Franchisee Satisfaction rating represents franchisee/franchisor relationships that are a reflection of best practice. Receiving our 5 Star marque for the third consecutive year is testimony to homecare franchisor Home Instead Senior Care’s commitment around listening to, and acting upon, the views of its franchisees.”

Photo: Ruth Brown, Home Instead Senior Care’s Head of Franchise Development, highlights the brand’s mission.