CEO of Fast-Casual, Mexican Grill franchise to speak at ACCS U.S. China Business Summit
On August 1, Chronic Tacos CEO Michael Mohammed will join several U.S.- and China-based business leaders, executive officers, government officials and entrepreneurs at the American Chinese CEO Society’s (ACCS) 10th Anniversary U.S. China Business Summit held at the Santa Anita Race Track and the Arcadia Performing Arts Center. Mohammed is among the roster of elite professionals invited to speak at the event. He will be discussing the evolution of the Chronic Tacos brand, its growth through franchising and the company’s interest in expanding internationally into markets such as China.
The ACCS is a prestigious international business networking organization, acting as a bridge to encourage U.S.- and China-based professionals to build prosperity and friendship across borders. At its upcoming Business Symposium, Mohammed will be joined on stage with local and Chinese dignitaries and business professionals, including: Gary Locke, U.S. Secretary of Commerce and Ambassador to China as well as the former Governor of Washington; Liu Jian, Chinese Consul General/Ambassador to Los Angeles; and Eric Garcetti, Mayor of Los Angeles.
“We began working with the ACCS a few months ago and the experience has been nothing short of unbelievable,” Mohammed said. “The connections we have made and the friendships we’ve fostered will certainly impact the future of our brand as we continue expanding nationally and worldwide. I’m honored to have this opportunity to participate in the Business Symposium and share with everyone the benefits of franchising.”
Fueled by authentic, third generation family recipes and a thriving cult-like following, Chronic Tacos is looking to bring its Southern California flair and high-quality Mexican cuisine outside U.S. borders through multi-unit franchise ownership and area developer agreements. Beyond China, the fast-casual franchise plans to continue its expansion in Canada and is targeting Asia, Europe and the Middle East for international expansion.
Founded in 2002, Chronic Tacos has more than 30 locations in operation throughout the western half of North America and expects to open 10 new restaurants before the end of the year throughout Arizona, California, Canada, Colorado and Washington State. The brand’s growth strategy and efficient business processes have been key contributors to its expansion. Multi-unit investors are intrigued by the brand, interested in expanding its cult-like following and are impressed by the flexibility in real estate, ease of operations, low-cost investment and sales growth potential. Meanwhile, consumers appreciate the polished rebranding and consistency of the fresh, authentic Mexican cuisine, which is made to order from a diverse and eclectic menu.